When first hearing about the Extended Project in the assembly I knew straight away that I wanted it to be heavily based around the psychological effects of advertising on the public of the 20th century. I am very interested in how the way an advert is set out, or the colours, or images that are used can change the way someone thinks about the thing that is being advertised. For example colours connote different moods, red=anger, pink=love and blue=being calm.
Advertising is such a big part of society, you can't watch television for 15 minutes without seeing a form of advertisement been put in front of you. The internet is the same more and more websites are starting to put adverts in a side bar on their websites, examples of these websites are:
http://www.facebook.com
http://www.google.com
Youtube (http://www.youtube.com)has also taken to the idea of using advertisements on their website, however instead of creating a side bar they have allowed the people who put youtube videos on the Internet to have an advert at the start of their video, however this advert can be skipped after 5 seconds, but their 5 seconds could make the viewer buy the product that it being advertised or do more research into it.
Adverts have to be cleverly created, a advert can contain, the title of the product and text saying 'Buy This Product' in Times New Roman font, size 12 with a picture under neither of the product, or the things being sold. Example below
However adverts are now filled with physiological messages to try and make you think or see things in a certain way An example of this is Diet Coca Cola and Coke Zero. The content of the product is exactly the same they are just advertised different, and have different houstyles, to attract different audiences. The diet Coca Cola was originally created with less sugar than the original drink, however people felt the colours, and the adverts for the product were mainly attracting women. This lead to the creation on Coca Cola Zero which is mainly targeted at males
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